Shet­land’s a no-show on ben­e­fits agency’s logo

The Scottish Mail on Sunday - - News - By Gareth Rose

IS­LAN­DERS on Shet­land have crit­i­cised min­is­ters for leav­ing the ar­chi­pel­ago off its new ben­e­fits agency logo – af­ter the Scot­tish Govern­ment passed laws to en­sure all maps prop­erly rep­re­sent the is­lands.

So­cial Se­cu­rity Scot­land spent £73,000 of tax­pay­ers’ money on a de­sign of three in­ter­lock­ing quadri­lat­er­als which vaguely re­sem­bles the shape of main­land Scot­land. How­ever, it con­tains noth­ing to rep­re­sent Shet­land, Orkney and the West­ern Isles.

That has in­fu­ri­ated Shet­land MSP Tav­ish Scott, who led the cam­paign to have the is­lands ac­cu­rately rep­re­sented in Scot­tish maps. He said it was un­ac­cept­able to spend so much money on a logo which ‘sim­ply ig­nores the is­lands’.

He added: ‘The is­lands can­not be over­looked, par­tic­u­larly on the im­por­tant is­sue of so­cial se­cu­rity, where is­lan­ders are just as im­por­tant as any­one else across Scot­land.’

The So­cial Se­cu­rity Scot­land name and logo were cho­sen af­ter a seven-month process, in­volv­ing 15 fo­cus groups, with meet­ings held across Scot­land, in­clud­ing in Shet­land. The fo­cus groups helped the agency de­cide on its strapline: ‘Dig­nity, fair­ness and re­spect’. It also fea­tures the agency’s name in Gaelic – Tèarain­teachd Shòisealta Alba.

So­cial Se­cu­rity Scot­land in­sisted the shape of the logo should not be taken as a slight to is­lan­ders. It said: ‘Our logo is an ab­stract rep­re­sen­ta­tion of Scot­land. It is not a map.’

LOGO: Agency’s £73,000 de­sign

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