Sam Cam recruits her FOUR very glam sisters . . . as models
THEY say Christmas is all about family – and Samantha Cameron has clearly taken the message on board this year, roping in four of her sisters to plug her latest fashion collection.
She hopes her new ‘models’ will turn up the glamour on a set of festive frocks from her Cefinn label.
Samantha, 47, circled right, unveiled the new selection on Friday – along with her well-heeled brand ambassadors, all of whom have impeccable social credentials.
The new creations for the brand, which describes itself as being for ‘interesting, hardworking and inspirational women with busy lives’, cost around £300 each.
An email to Cefinn’s subscribers last week gushed: ‘Four of Samantha’s sisters join us for a special Cefinn Story to turn up the glamour, showcase our new arrivals and kick-off the festive season.’
The campaign features Samantha’s half-sisters Alice Cadestin and Lucy Jackson, born to her father Sir Reginald Sheffield and his second wife Victoria Walker.
Another model is half-sister Flora Astor, daughter of Samantha’s mother Lady Annabel Astor and her second husband William Astor, 4th Viscount. Flora is joined by her sister-in-law Lohralee Astor who is married to Flora’s brother William. Samantha’s only full sister, Emily Sheffield, does not appear.
Earlier this year, Samantha – wife of former PM David Cameron – modelled for her brand in a £320 sleeveless maxi dress.