Sam Cam re­cruits her FOUR very glam sis­ters . . . as mod­els

The Scottish Mail on Sunday - - News - By Rob­bie Grif­fiths DEPUTY DI­ARY ED­I­TOR

THEY say Christ­mas is all about fam­ily – and Saman­tha Cameron has clearly taken the mes­sage on board this year, rop­ing in four of her sis­ters to plug her lat­est fash­ion col­lec­tion.

She hopes her new ‘mod­els’ will turn up the glam­our on a set of fes­tive frocks from her Cefinn la­bel.

Saman­tha, 47, cir­cled right, un­veiled the new se­lec­tion on Fri­day – along with her well-heeled brand am­bas­sadors, all of whom have im­pec­ca­ble so­cial cre­den­tials.

The new cre­ations for the brand, which de­scribes it­self as be­ing for ‘in­ter­est­ing, hard­work­ing and in­spi­ra­tional women with busy lives’, cost around £300 each.

An email to Cefinn’s sub­scribers last week gushed: ‘Four of Saman­tha’s sis­ters join us for a spe­cial Cefinn Story to turn up the glam­our, show­case our new ar­rivals and kick-off the fes­tive sea­son.’

The cam­paign fea­tures Saman­tha’s half-sis­ters Al­ice Cades­tin and Lucy Jack­son, born to her fa­ther Sir Regi­nald Sh­effield and his se­cond wife Vic­to­ria Walker.

An­other model is half-sis­ter Flora As­tor, daugh­ter of Saman­tha’s mother Lady Annabel As­tor and her se­cond hus­band Wil­liam As­tor, 4th Vis­count. Flora is joined by her sis­ter-in-law Lohralee As­tor who is mar­ried to Flora’s brother Wil­liam. Saman­tha’s only full sis­ter, Emily Sh­effield, does not ap­pear.

Ear­lier this year, Saman­tha – wife of for­mer PM David Cameron – mod­elled for her brand in a £320 sleeve­less maxi dress.

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