Slim­line Holly makes loads of lolly – by wav­ing good­bye to her ‘Wil­lough­booby’ days

The Scottish Mail on Sunday - - News - By Katie Hind SHOW­BUSI­NESS ED­I­TOR

I’M A Celebrity pre­sen­ter Holly Wil­loughby has be­come the best-paid woman on Bri­tish TV – and friends say it’s down to her de­ci­sion to cover up her famous cleav­age. The host was once known for her low­cut out­fits, earn­ing her the nick­name ‘Holly Wil­lough­booby’ as well as an in­ves­ti­ga­tion from watch­dogs Of­com into com­plaints that a dress she wore on The Voice was too re­veal­ing. But now she has un­der­gone an im­age makeover, trans­form­ing her­self into an el­e­gant style icon. She has even told friends she wants to ap­pear on the cover of fash­ion Bi­ble Vogue. A source close to the star said: ‘She made a con­scious de­ci­sion to put her cleav­age away. While she is proud of what she looked like then, she has trans­formed her­self into some­thing much more classy and it’s work­ing. She is now a smarter, more chic “brand”.’. Her ‘yummy mummy’ look started two years ago when Ms Wil­loughby, worth a re­puted £10mil­lion, hired stylist Angie Smith to ad­vise her – and her No1 tip was that Ms Wil­lougby should make more of her legs than her breasts. Ms Smith even trav­elled out to Aus­tralia to make sure the mother-of-three was im­mac­u­lately dressed for I’m A Celebrity, which comes to an end tonight. Her ‘Jun­gle Jane’ style has cer­tainly proved a talk­ing point, with out­fits she wears on screen fly­ing off the shelves.

TAK­ING THE PLUNGE: Low-cut dresses from her past as she ap­peared on, from left, Danc­ing On Ice, Sur­prise Sur­prise and The Voice

CHIC: A more classy frock from ear­lier this year

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