Slimline Holly makes loads of lolly – by waving goodbye to her ‘Willoughbooby’ days
I’M A Celebrity presenter Holly Willoughby has become the best-paid woman on British TV – and friends say it’s down to her decision to cover up her famous cleavage. The host was once known for her lowcut outfits, earning her the nickname ‘Holly Willoughbooby’ as well as an investigation from watchdogs Ofcom into complaints that a dress she wore on The Voice was too revealing. But now she has undergone an image makeover, transforming herself into an elegant style icon. She has even told friends she wants to appear on the cover of fashion Bible Vogue. A source close to the star said: ‘She made a conscious decision to put her cleavage away. While she is proud of what she looked like then, she has transformed herself into something much more classy and it’s working. She is now a smarter, more chic “brand”.’. Her ‘yummy mummy’ look started two years ago when Ms Willoughby, worth a reputed £10million, hired stylist Angie Smith to advise her – and her No1 tip was that Ms Willougby should make more of her legs than her breasts. Ms Smith even travelled out to Australia to make sure the mother-of-three was immaculately dressed for I’m A Celebrity, which comes to an end tonight. Her ‘Jungle Jane’ style has certainly proved a talking point, with outfits she wears on screen flying off the shelves.