The Scottish Mail on Sunday

PC adverts can’t change our nature

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OFFICIALS in Cadiz, Spain, are capturing and relocating 5,000 ‘nuisance’ pigeons to a town 400 miles away. Presumably each one will be given a little blindfold to stop them flying right back again? HUW Edwards has shed three stone and acquired a dewy, wrinkle-free complexion and a slicked-back hairdo. In fact, he seems a shoo-in to replace Robbie Williams in Take That. Could it be magic? ADVERTISIN­G watchdogs have banned negative gender stereotypi­ng in commercial­s because it’s ‘harmful’. A review found it stops people fulfilling their potential, as well as causing pay inequality and mental health problems.

So gone are men failing at household chores and women clearing up a mess around male family members.

Anything reinforcin­g ideas that boys are daring and girls are caring is also off the menu.

But as the mother of two sons, this defies common sense. Like most of their testostero­nefuelled friends, from a young age they played rough and tumble games. The moment someone gave them a toy gun one Christmas, they wouldn’t put it down. Meanwhile, my nieces would rather play quietly with colourful beads.

Much of our behaviour is down to the way we are wired by nature, rather than the way we are brought up. And no amount of politicall­y correct rules is going to change that.

MICHELLE Obama revealed she suffered from Imposter Syndrome and was plagued by self-doubt. J-Lo – still courageous­ly championin­g gender stereotypi­ng – arrived at the premiere of her film Second Act in an enormous explosion of pink net (above), suffering from what I can only think must be Princess Syndrome.

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