DAVID RICHARDS, 48: EARLY RISING, GLOBETROTTING FIGHT CLUB FAN

Lives: Diablo, California, in a private community with its own golf course. Drives: A Bentley and a Jaguar XK8. Family: Wife Jane, 49, and children Harry, 20, and Poppy, 19. Favourite book: Measure What Matters by John Doerr – which is about the explosive growth of Amazon, Google and others. ‘I give it to all my employees.’ Favourite film: Fight Club, starring Brad Pitt (left). Last holiday: The Antarctic. ‘I’ve now been to all seven continents, which is pretty cool.’

Hobbies: Is a diehard Sheffield Wednesday fan (WANdisco was previously the club’s shirt sponsor), golf, hiking and beekeeping.

Average day: Wakes up at 5.50am and walks the dogs. ‘I start doing calls about 6.30-7am. I tend to be in the office most days.’