ALEX BALDOCK, 49: 4 KIDS, 2 DOGS, 1 HORSE
Family: Four ‘unruly’ children between 11 and 16 ‘keep my feet on the ground’. Married to Amy Roberts, former Mulberry designer who now runs a garden design company.
Interests: ‘We all love our horses.’ Alex’s horse is called Vialli. His fox-red labrador is called Zola and he has a Jack Russell terrier called JT – ‘named after John Terry, the former Chelsea captain’.
Lives: Notting Hill, West London, during the week and Somerset at weekends.
Previous jobs: Chief executive at Shop Direct; prior to that managing director of Lombard, a division of Royal Bank of Scotland; and commercial director at Barclays. Has a degree in Modern History from Worcester College, Oxford.
Working week: ‘I get five good hours a night and get up at 4.30 or 5am. It’s important to sleep well and I do sleep well. When I switch off at 11pm or midnight, I’ll read for a bit just to clear my mind and get some good kip.’