Why I’m so troubled by the rise of fitness influencers who sell the idea you have to look sexy to be healthy

BROWSING Amanda Finnie’s Instagram page, I’m not quite sure where to look. In one video, she is posing in a pair of mini-avocado print knickers – and little else. She turns around to give viewers a close-up of her perfectly rounded, exposed buttock which remains on screen for ten seconds.

Finnie is an athlete, according to her biog. In the caption for this particular post, she writes: ‘Here’s my current shape... this past month I have probably trained the hardest I have ever in my life.’ In other clips shared with her 300,000 followers she is exercising in spray-on leggings and tops that stick to every curve and bump.

More often than not, she’s filmed from behind. Here she is, exiting a swimming pool, shot from behind. And here, she’s doing squats, shot from behind. Now she’s walking down an open road, nude – and, you guessed it, shot from