The Scottish Mail on Sunday
Two in three women on show have had fair hair – twice the UK average
EIGHT of the 12 female contestants who have so far appeared on the current series of Love Island are blonde – double the proportion of women with fair hair in Britain.
While about 35 per cent of women in the UK have either natural or dyed blonde hair, two-thirds of those on the ITV reality show have been blonde.
Indeed, since the series was launched in 2015, 53 of the 99 female contestants – or 53.5 per cent – have had blonde locks.
Brunettes made up 33.3 per cent of the women in the Love Island villas, while 13 were ethnicminority contestants.
Although the current series has the highest proportion of blondes, the first had seven blondes, three brunettes and only one non-white star.
Season four had a ten blondes out of a total of 19 women – with just one non-white competitor.
In last year’s series, there were six blondes, six brunettes and one ethnic-minority contestant.
But the voting public don’t appear to prefer blondes. In the first six series, three female winners had brunette hair, two were blondes and one was mixed-race.
It is not known what proportion of Britain’s blondes are naturally that colour, but almost two out of five women who decide to dye their hair choose the colour.