Have Victoria and Brand Beckham lost their spice?
As her Insta likes plummet and she’s no longer a cover star...
FOR almost 25 years, the carefully cultivated Brand Beckham has kept both Victoria and David almost permanently in the spotlight.
But it appears interest in Posh Spice is waning and, according to sources close to her, she hasn’t been on the cover of a major glossy magazine in nearly two years.
The 47-year-old also decided against holding a catwalk show for last month’s London Fashion Week, instead opting for a digital presentation of her spring/summer 2022 collection on her Instagram site. However, just 72,826 of her 29million followers tuned in to watch.
Insiders say Mrs Beckham believed she would be able to make a success of her fashion label, which has racked up losses of £41million since its 2008 launch, after sacking entertainment guru Simon Fuller two years ago.
Their working relationship had dated back to the 1990s when she was in the Spice Girls.
‘Victoria thought she could continue her popularity without Simon Fuller at her side,’ said one friend. ‘We are now seeing she can’t.’
Mr Fuller and Mr Beckham also parted company at the same time.
Interest in her Instagram site, where she regularly posts photographs and videos of her fashion collection, as well as family snaps of David and their four children – Brooklyn, 22, Romeo, 18, Cruz, 15, and ten-year-old Harper – appears to have decreased.
In September 2020, a total of 730,953 people pressed the ‘like’ button on a picture of Mrs Beckham with Harper. Three weeks ago, a similar photograph attracted 480,487 ‘likes’.
Meanwhile, after a video last year of Mrs Beckham putting on lipstick was viewed by 3.7million of her fans, a recent clip of her posing in front of a mirror attracted just 1.06 million views.
The level of interest in pictures of models wearing clothes from her fashion range has also plummeted. Nor is her beauty collection getting as much reaction as previously.
A video of her lipstick collection posted in September last year got 869,984 viewers, while one of her advertising her beauty line last month had 127,953 fans tuning in.
It’s not all bad news, though. One post in September of her in a pair of jeans and a grey jumper bucked the trend with 414,800 ‘likes’.
Mrs Beckham’s last major glossy magazine cover was in January last year when she was on the front of Harper’s Bazaar.
It came three months before The Mail on Sunday revealed she had put 30 staff at her fashion company on the taxpayer-funded furlough scheme, despite having a joint £360million fortune with her husband. Although she made an embarrassing U-turn and opted not to take Government money, insiders fear that the scandal has inflicted long-term damage on her reputation.
Meanwhile, publishing industry sources say putting Mrs Beckham on magazine covers has never proved hugely popular in sales terms.
The last time she was on the cover of British Vogue was in 2018 when she posed with her children and dog to mark ten years of her business.