The Scottish Mail on Sunday

Potter publisher’s magic spell

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THE UK’s leading role in internatio­nal TV production may be relatively new, but its status in the book trade dates back decades. Known for identifyin­g some of the best-selling authors of all time, British publishers are renowned the world over, with Bloomsbury a longstandi­ng favourite among the literati.

Founded in 1986, Bloomsbury is best known for the Harry Potter series, still a favourite a quarter of a century after the first book was published. But the company’s titles span a range of authors and genres, from cookery books by celebrity chef Gino D’Acampo to The Song Of Achilles from classicist and TikTok sensation Madeline Miller.

The company has a healthy academic business too, including a fast-growing digital arm, offering access to works across a variety of fields, from legal and medical tomes to the complete works of Shakespear­e, with plenty of video footage and secondary sources thrown in for good measure.

Midas recommende­d Bloomsbury in December 2020, when the shares were £2.79. At that point, the country had just entered another lockdown and people young and old were rediscover­ing the joys of reading.

Even though other forms of entertainm­ent are now widely available, it seems as if the allure of a good book remains undiminish­ed. Last week, chief executive Nigel Newton said that trading for the year to February 28 would be materially ahead of forecasts, with both the consumer and academic sides of the business delivering strong growth.

The shares rose in response, ending the week at £3.67, as brokers predicted a 14.5 per cent increase in sales to £212million for the current year, with profits up 13 per cent to £21.7 million.

Newton believes in rewarding shareholde­rs for their loyalty and a 9.3p dividend is forecast for 2022, rising to 9.8p next year.

Gaining success through picking consumer favourites can be hugely exciting, but academic publishing provides a more stable source of income. Bloomsbury is one of the very few companies to specialise in both areas.

The digital business in particular has expanded at a rate of knots. It was establishe­d just six years ago and is now delivering sales of £15million. Students and profession­als from Strathclyd­e to Sydney increasing­ly prefer to access what they need online, a trend that is expected to accelerate over the next decade.

Traded on: Main market Ticker: BMY Contact: bloomsbury-ir.co.uk or 0371 664 0300

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