Middleton’s mutt-haves

JAMES MIDDLETON’S gone to the dogs… in a good way, of course. The Duchess of Cambridge’s brother, right with wife Alizee, was left with his tail between his legs when his marshmallow firm Boomf went bust and he had to sell it in January for £300,000. Now he tells me he’s focusing on his canine wellness firm, Ella & Co, which supplies healthy freeze-dried dog food.

James, 34, says owning a pooch has never been more popular, adding: ‘Younger people are getting dogs, almost as a first child.’

He worries, though, that pets bought in lockdown are suffering separation anxiety as their owners return to work. His solution? ‘I always keep the radio on for the dogs,’ he says.