The Scottish Mail on Sunday

BUSINESS BRAINS BEHIND OUR AID

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SOME of Britain’s brightest business brains are behind the monumental logistical operation to send 500,000 food boxes to Ukrainians.

The CBI, which represents 190,000 UK businesses, threw its full might behind the project, working closely with the Ukrainian embassy.

The food was sourced from suppliers across the UK. It is being packed and trucked across Europe by supply chain specialist Oakland Internatio­nal, which is not taking a penny in profit. Hundreds of people are working around the clock to pack cardboard boxes supplied by Smurfit Kappa.

Lord Bilimoria, CBI president, left, said: ‘Firms large and small are stepping up in a time of crisis. This is business as a force for good.

‘With generous support from Mail Force – working alongside the Foreign Office, the Department for Environmen­t, Food and Rural Affairs and Accenture – we’ve been leading project coordinati­on and sourcing supplies.

‘We have packed dozens of lorryloads to Ukraine – around 1.3million meals, feeding families in need. And we’re only just getting started. The Mail Force campaign will help deliver millions more in what is already a gargantuan effort.’

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