MIDAS VERDICT:

Few people want to put their loved ones in a care home or end up in one themselves. Cowley and Patel are acutely aware of this and strive to make Impact’s homes as warm and welcoming as possible. The duo also recognise that the UK needs more good quality homes. Today, they have just 1.5 per cent of the market but would like at least to double that share, while still ensuring that Impact only works with operators whose businesses are sustainable and well regarded. The approach has worked well so far and should continue to do so. At £1.24, the stock is a longterm buy – and the income is an extra attraction.