Brooklyn Beckham axed just months after signing £1m Superdry contract
FASHION firm Superdry has ended its reported £1million deal with Brooklyn Beckham, The Mail on Sunday can reveal.
The company announced in November that the eldest son of David and Victoria Beckham was their new brand ambassador, celebrating with a party at its flagship store in London’s Oxford Street, where guests included
Liam Gallagher’s sons Gene and Lennon, the Marchioness of Bath and Lady Kitty Spencer.
In his role, Brooklyn, 23, posed in Superdry clothing and uploaded promotional posts to his 14 million Instagram followers. However, he drew criticism for an apparent conflict with some of his other business ventures.
Social-media users pointed out that he was promoting Superdry’s vegan trainers despite being a meat-eating chef who has been filmed cooking steak.
Unveiling Beckham as a brand ambassador last year, Superdry boss Julian Dunkerton said: ‘To have the endorsement of Brooklyn is a testament to what we’re doing as a brand.
‘As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.’
Brooklyn said of a Superdry top at the time: ‘It is so comfortable – my fiancee steals my Superdry T-shirts because they are so soft. She likes to sleep in them.
‘There is also a jacket I really connected with – it is orange and cropped so it sits just above my bum, which I like in my T-shirts and jackets. And the shoes are vegan – how is that possible?’
Confirming the end of the deal, a Superdry spokesman said last night: ‘We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent.’
After initially trying to emulate his father as a professional footballer, Brooklyn – who married American actress Nicola Peltz in April – studied photography at Parsons School of Design in New York but left after a year.
He then launched a career as a chef with his online Cookin’ With Brooklyn
videos, but was rounded on by critics when he demonstrated how to make a bacon, sausage and egg sandwich on the US show Today.
According to reports, he has sought career advice from his fatherin-law, billionaire investment mogul Nelson Peltz. Nicola recently told Tatler magazine: ‘Brooklyn is getting into very exciting things with his shows and also business things and it’s really sweet. I watch him call my dad and say, “What do you think about this?” I love watching him learn from my dad.’
Beckham’s team were approached for a comment but did not respond.
‘The shoes are vegan – how is that possible?’