GPs caught in web of doubt

ONE in five people trusts internet influencers more than doctors, according to an online poll.

Nearly 50 per cent of people of all ages seek health advice from trendsetters and stars like Gwyneth

Paltrow, left, whose Goop brand has been criticised for bizarre claims.

Marketing blog website Sortlist’s survey of 1,000 social media users shows under-35s claim never to go to ‘offline media’ such as papers and magazines for advice about health.

Older age groups seek advice from friends, personal trainers and websites before going offline.

Almost four in five say they have bought a health product because an influencer recommended it.