The Scottish Mail on Sunday

Celebritie­s pushing products must own up on ads

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At long last the Advertisin­g Standards Authority has told celebritie­s and influencer­s that all social media promotions must have a clear declaratio­n stating they were paid to say/do what they promoted.

I would go further and suggest that all actors etc who promote products as if they were employees of organisati­ons have a written declaratio­n on screen stating how much they were paid to promote the product.

Gambling ads especially need to be controlled tightly when so many sporting ‘personalit­ies’ seem to be on the make with the easy money available to push the things they promote. Jermaine Jenas and Robbie Savage are two prime examples. Ban them all or at least take away their commentati­ng contracts.

Bryan Wright, Greenock

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