The Scottish Mail on Sunday

Earn healthy rewards from insurer that can cater to EVERY taste

- Joanne Hart OUR SHARES GURU WITH THE GOLDEN TOUCH

HOW many people tell the truth when insurers ask them awkward questions? How much do you drink? How often do you exercise? How would you describe your general health? While outright lies are risky, not to mention morally questionab­le, even the most upright citizens are inclined to paint as rosy a picture of themselves as they can get away with.

For Just Group customers, it is all very different. The company pioneered the sale of retirement products to savers who are ill, unhealthy or simply more indulgent than their peers. Asking potential policyhold­ers up to 250 questions, Just Group determines individual­s’ life expectancy and offers annuities – guaranteed annual income for life – based on their calculatio­ns.

While this may sound macabre, it can deliver hefty gains, with Just Group offering rates that are up to 70 per cent higher than competitor­s. And, having been at it since 1995, the firm has amassed a huge bank of data to back up its analysis.

As a result, Just Group is the market leader in this area, with approachin­g half a million customers, ranging from fast-food fans to the seriously unwell. Chief executive David Richardson, a trim 51year-old, does not just offer annuities to such folk. Customers also include the fit and well, and business is booming. Interim results, released last week, showed group sales more than doubled year-on-year, from £900,000 to £1.9billion in the six months to June 30.

Across individual annuities alone,

Just Group enjoyed its busiest six months since then Chancellor George Osborne made sweeping changes to pensions in 2014 – and sales rose 54 per cent to £500million. But Richardson has built a fast-growing business in the socalled bulk annuity sector too, where companies offload onerous pension schemes to specialist insurers. Here, sales were 149 per cent ahead at £1.4 billion.

Once, it was common practice for firms to provide defined benefit pensions to staff, based on their salary and length of service. Today, they are far less popular, with most employers viewing them as an expensive liability. But because pension schemes last for years, the market is still vast, collective­ly valued at around £1.4trillion and providing benefits to almost 10 million workers and retirees.

Most firms are keen to transfer these pensions to specialist­s and increases in interest rates have made it far more affordable for them to do so. Independen­t experts suggest a record £60 billion of transfers this year and Just Group is reaping the benefits.

Most insurers focus on large schemes, worth more than £1billion apiece. Here again, Just Group is a little different, specialisi­ng in schemes for small and mid-sized companies, many valued at less than £10 million apiece. Rival insurers often shy away from this type of business but Just Group has developed clever technology to offer competitiv­e deals to firms of every size.

Small companies are often even more in need of external support than big corporatio­ns. And there are a lot more of them. Around 3,700 defined benefit schemes have assets of less than £100 million, equivalent to 72 per cent of the total number. Their enthusiasm for transferri­ng these assets to firms such as Just Group is understand­able. Running pension schemes can be time-consuming and expensive.

Handing them over to specialist­s allows businesses to focus on their core activities, while ensuring that the pension promises made to employees and former employees will be kept.

With annuities back in fashion and companies increasing­ly keen to offload costly pension liabilitie­s, there is optimism about the future. Operating profits soared 154 per cent to £173million in the first half of the year, momentum has continued through the summer and David Richardson expects to deliver 15 per cent annual profits growth for several years to come.

Interim dividends have been increased by 15 per cent to 0.58p and the group hopes to continue in that vein, with brokers pencilling in a total payout of 1.9p for 2023 rising to 2.1p next year and 2.3p the year after.

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RUNNING UP PROFITS: Just Group meets the retirement needs of savers, however healthy their lifestyles
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