ROBBIE ‘PROUD’ TO BE NEW WW AMBASSADOR
Pop star to share ‘wellness journey’ on social media
POTTERIES pop star Robbie Williams has been unveiled as the new face of Weight Watchers.
Robbie, who recently finished his first stint on ITV’S The X Factor, has been named as the new global ambassador for Weight Watchers – now rebranded as WW.
He joins Hollywood actress Kate Hudson and musician DJ Khaled.
They will appear with spokeswoman Oprah Winfrey and other WW members in the weight management brand’s For Every Body campaign.
As part of his new role, the Port Vale fan, will share his ‘wellness journey’ by using the hashtag #Mywhy on social media.
The campaign is due to launch globally on Boxing Day and is designed to encourage other people to share their own reasons for getting healthier in 2019.
Robbie said: “WW is the first programme that truly feels like it fits with my life.
“After my back injury last year, I definitely let my healthy habits slip and I felt as though I let myself and my family down.
“I can’t keep trying the same things and hoping for a different outcome.
“I trust the history of behaviour science that WW has and I’m proud to be a new ambassador.
“Hopefully, others will benefit from my experience.”
WW’S president and chief executive Mindy Grossman also said: “WW aims to be the world’s partner in wellness: a programme designed for everybody and committed to helping millions adopt healthy habits.
“We are so thrilled to have Robbie join our community and inspire others with his wellness journey, to help our members be their best selves.”
The 44-year-old singer has spoken of his weight problems before and, on his album Swings Both Ways he even poked fun of himself on his song No One Likes A Fat Pop Star.