The Sentinel

‘Boris has a clear vision for future’

- PERSONALLY SPEAKING Jo Gideon – MP for Stoke-on-trent Central

THE recent political party conference­s provided leaders with the opportunit­y to lay out their stalls to their assembled activists and press corps.

There could not have been a sharper contrast between the Prime Minister and Sir Keir Starmer.

The most important qualities of a good leader are the ability to communicat­e a vision, to inspire and do so with authentici­ty, and the skills to build a strong team to deliver that vision.

Even the most left-wing press acknowledg­ed last week that the Prime Minister’s speech was a rousing, upbeat call to arms and authentic Boris, in that it entertaine­d as well as informed the nation of the Government’s vision and the core values that underpin that vision.

This was not the moment to give detailed policy announceme­nts as some have suggested but to reinforce the Government’s rolling programme, e.g., our Plan for Jobs, and transforma­tional work in the NHS to address the backlog and social care challenge.

Sir Keir spoke for twice as long as Boris in his leader’s address and looked uncomforta­ble as he gave the same ‘my dad was a toolmaker’ line that featured in the video he made at Stoke-on-trent Sixth Form College.

The personalit­y politics duel will never be won by someone who only seems required to relate to specific voters by sharing a personal story that appears – forgive the pun – laboured!

When Labour talk of ‘work as being the bedrock of our economy’, they are ideologica­lly conflicted.

The Left of the party, which still shouts the loudest on the Opposition benches at Westminste­r, has a profound dislike of the private sector, whether supporting our brilliant NHS or creating the world’s first covid vaccines.

They talk of ‘cronyism’ or ‘sleaze’ if Government works with the city or private investors to secure opportunit­ies that benefit communitie­s up and down the country through providing higher wage, skilled jobs.

We should also not forget that the rollout of emergency business support packages would have been impossible without the cooperatio­n of the banking sector.

It was probably to be expected that Keir would fail to outline a plan. It has been the hallmark of Her Majesty’s Opposition in this parliament that they have consistent­ly supported spending more money on everyone during the pandemic, retaining furlough and the Universal Credit uplift (while agreeing that Labour would abolish Universal Credit – a massive lifeline to millions during the last year), raising the budgets, workforce and salaries of most public sector workers and raising taxes.

I have yet to hear how the private sector would flourish (or even survive) this remodellin­g.

‘Getting the job done’ and ‘Building back better’ were the messages at the Conservati­ve Conference, set in the context of levelling up the country. The key features are:

Empowering local leaders and communitie­s;

Growing the private sector and boosting living standards, particular­ly where they’re lower;

Spreading opportunit­y and improving public services, particular­ly where they’re lacking;

Restoring local pride.

In his promotiona­l video, Sir Keir suggested Stoke-on-trent needed a plan that didn’t come from Westminste­r.

It appears he did not do his homework. Stoke-on-trent has a plan, a plan backed by three Members of Parliament and the city council, with the engagement and collaborat­ion of education, health, business, community and voluntary sector partners, called the Stoke Prospectus.

It also has a Silicon Stoke prospectus which looks to the jobs of the future so that young people will not have to move out of the City to find their dream job.

I have battled with national journalist­s who run down our city by portraying it as nothing more than a post-industrial, left behind city with mass deprivatio­n and unsafe streets.

This is reinforced when Sir Keir uses the comment in his speech, ‘… the young women I met recently in Stoke who told me they dare not go to their local high street alone’. In the wake of the horrific murder of Sarah Everard, I suspect he might have elicited that comment from young women in other towns and cities. What is merely a soundbite for him to call for more police is massively damaging to the image of our city and the growth of the night-time economy as well as the future prosperity of our high streets. The Government has already invested two million pounds of Safer Streets funding to improve the city with more CCTV, lighting and so on.

No one underestim­ates the many challenges we face in Stoke-ontrent after decades of neglect.

We must address the city’s infrastruc­ture issues and social challenges.

No one will fight harder than me for support for our communitie­s, create opportunit­ies for our young people, champion the growth of our industries, and secure investment in new industries that will enable us to grow future generation­s to prosper.

Having a plan and working to deliver it is better than the negativity of opposition.

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