In for the win
OVER the last eight weeks, we’ve witnessed Gordon Ramsay challenge 12 future ‘Food Stars’ to compete for his £150,000 investment.
Yes, it’s basically The Apprentice, but with Gordon doing the yelling and the weekly inquisition before someone gets fired. Sorry, I mean, asked to leave.
It’s been a bizarre few weeks with Gordon designing challenges to “push them to their limits” – including climbing, caving, leaping from cliffs, wheelbarrows and so on.
We’re not sure what this has to do with gluten-free brownies or tacos but hopefully for the finalists it has all been worth it.
It’s an all-female final tonight, with only three remaining – Steph and her Japaneseinspired soft drinks, Victoria and her plantain-based snacks and Leah and her healthy brownies.
Their final challenge is to host a unique launch event in the heart of London’s Covent Garden to promote their product and their brand.
But Gordon has a final word to say before they dive in. Each has to address a problem.
For Steph, it’s marketing and socials, while Victoria needs an extra product in her range and Leah needs to revamp her packaging.
They have 24 hours to turn a massive empty room into a buzzing pop-up event, with help – of course, because this is an Apprentice rip-off – from a few of the former contestants.
“Gordon has thrown down the gauntlet,” says Steph.
Watch out for event gimmicks, from smoothie spin classes to bubbles and cocktails, before Gordon gives them a final grilling… clearly his favourite bit.
Only one will step up to the plate.