Made to soothe
CREATING NIGHTWEAR FROM NATURAL FABRICS WITH BESPOKE PRINTS, YAWN HOPES TO INSPIRE WOMEN TO DO LESS MORE OFTEN
Yawn makes relaxing nightwear for women following simple principles: slow down, do a few things well; limit waste and noise; surround yourself with simple things you love…
This focus means Yawn has spent lots of time with women discussing what they want from nightwear. Collar buttons, deep pockets, generous, double-stitched hems. A few of your favourite things.
The perfect nightwear fabric, however, proved elusive. So Yawn created its own. Standard cotton has 150 threads per square inch, Yawn’s has 284. This creates a smooth fabric with reduced show-through. It’s naturally non-allergenic, breathable, wicks away moisture and its low heat conduction keeps you warm in winter and cool in summer. It’s stronger, finer and made to last. Apparently some people take their PJs to the dry cleaner’s. For the rest of us, Yawn nightwear is easy to care for. Chuck your pyjamas in the wash – they’ll feel even softer over time.
The prints, too, are unique to Yawn – hand-illustrated by its in-house team, using ink, charcoal and water.
You can’t be your best self without your best sleep – so make those eight hours count with Yawn. The Simple
Things readers can save 10% on orders, too – see right.
Prices start at £18 for socks; a pyjama set is £89, and the Dreamcoat (below) costs £195