The Sunday Post (Dundee)

The exhausting churn of self-promotion

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MYLEENE KLASS has just produced a new line of her own fashion designs – and last week she used her youngest daughter, five-year-old Hero, to model the range on social media.

Was it wrong of her to do so?

Well, if you’re a prolific promoter of yourself and what you do – is it any surprise that you will allow your pretty daughter to model the swimsuits you want to sell?

I’m sure Hero was quite happy to wear the stripy little number on her latest holiday.

If you’re the daughter of a celeb, you get used to that kind of thing. It doesn’t bother you.

Mummy will always have something to promote.

It’s part of what makes herwhoshei­sandwhat she does.

After all, as well as Hero’s pretty pic, she also posted images of herself on Twitter in her newly-designed swimsuit.

You don’t get to become a household name on I’m A Celebrity or make yourself a small fortune as a fashion designer without using yourself and your kids to push the product, do you?

It must be exhausting...

 ??  ?? Myleene...exhausting.
Myleene...exhausting.

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