Bru on the Tay as Snowman pays flying visit to the V&A

The sequel to Irn Bru’s much-loved homage to The Snowman premiered on TV last night – starring the V&A in Dundee, Scotland’s newest cultural icon.

The new advert, shown during last night’s edition of The X Factor, also featured other iconic sites including The Kelpies, SSE Hydro and Queensferry Crossing. Singing the story of the chase is 13-year-old Carlo Massimo, a St Mary’s Cathedral chorister who attends St Mary’s Music School in Edinburgh. Philip Long, director of V&A Dundee, said: “It is wonderful to see V&A Dundee incorporated into the wintery world of The Snowman.”