The Sunday Post (Inverness)

The Holl package

Our expert reveals the secrets of TV trendsette­r’s fabulous jungle wardrobe


I’m A Celebrity star Holly Willoughby has been putting on the style in the jungle.

Her first stint on the show has seen viewing figures hit a record high of 12.6 million but her outfits have been creating as much buzz as the Bushtucker Trials.

From stylish floral shifts to chunky ankle boots, her Aussie attire has been both hailed and hated by fashion fans. But one thing is for sure – all the clothes she’s worn have enjoyed a sales surge.

Dubbed The Holly Effect, outfits chosen by the 37-year-old presenter and her team of stylists are snapped up by fans eager to copy her look, and her outback ensembles have been no different.

But what do the experts think of her choices? Victoria Martin is a Glasgow-based fashion stylist and columnist, and thinks, despite dividing opinion on social media, Holly has managed to keep her look fresh and young. “Holly – and her amazing stylist Angie Smith – knew all eyes would be on her outfit choice every night, and I’ve really loved that she’s taken risks and tried out looks completely removed from what we normally see her wear on This Morning or Dancing on Ice,” she said.

“She has a great figure and can pull off just about anything.”

The mum-of-three’s gear is also expected to set trends for holidaymak­ers packing for their sunshine breaks next year, and Victoria says we’ll be seeing her high-end looks hit the high street.

“I think we’ll see a lot of women channeling their inner Holly next summer, mixing up casual with more slightly more fancy pieces.“the boots she has worn have been practical for trekking in the jungle but also really stylish too, and I’m sure fast fashion brands will be rushing out to bring out their own

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Fashion stylist Victoria Martin

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