THE WHITE COMPANY

Launched in 1994, by Chrissie Rucker OBE, The White Company has more than 60 stores and is a luxury British lifestyle brand with heritage, quality and beautifully crafted design at its core.

Clothing Director Barbara Horspool took me through the rails. “The White Company is all about affordable luxury. Most of our customers are older but we are now appealing to a lot of younger customers too,” she explained.

As we looked through beautifully co-ordinated classic styles she emphasised that sustainability and ethics are at the heart of the business. All cotton is organic, and cashmere is approved by The Good Cashmere Standard, which covers animal welfare as well as environmental and social criteria for farmers and employed workers.

Whether you buy just one favourite item, or an entire winter wardrobe, you can be sure these are investment pieces that will be worn again and again.