LOVE LOCAL. SHOP LOCAL.

There are so many benefits to supporting our trusted, independent retailers. Here, we take a look at why it really does pay to shop local

Scotland’s high streets are home to so many different retailers and independent businesses, which is why Love Scotland showcases the many benefits to shopping local.

Here are just a few ways that supporting local businesses can have a positive effect:

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Giving the local economy a boost

Research has shown that for every pound spent in a small or medium-sized business, more money stayed within the local economy than was the case for every pound spent in a large or chain store. A different study also showed that house prices near high streets with a thriving independent business community had risen more than other properties.

Creating local jobs

With large businesses often comes centralisation, which means that, although a few jobs are created locally, the vast majority aren’t in the area. But supporting local businesses means you are creating opportunities for your neighbours and surrounding community.

Character

Walk into most chain stores and they all look the same – and often don’t have any real life about them. Small and medium-sized businesses often reflect the personalities of their owners, so you could walk into a real Aladdin’s cave.

Great shopping experience

The great thing about local businesses is that, not only do they have ● ● knowledge of the area and their product/service, they have a real passion for what you do. This means that you will be given a friendly welcome and great advice and information every time you visit. And, unlike shopping online, you can see and try items for yourself before committing to buy.

Creating a healthier environment

This might not be the most obvious benefit to shopping locally, but it’s true. By shopping locally, often you can go to different shops on foot, rather than driving to out-of-town locations. This, then, means less pollution in the air.

One of a kind

If you are looking for something a bit different, then shopping local is the way to go. One of the big advantages about shopping with independent companies is that they often make their own products or provide a showcase for those made by other local people or businesses. It means you can find something nobody else will have.

● Putting a town or village on the map A thriving business community can sometimes help to spread the word about a town or village. People are more likely to visit somewhere new if they know they can make a day (or a holiday) out of it.

There are plenty of reasons why you should shop and support local – so what are you waiting for?