We’re both bold, cre­ative, imag­i­na­tive, pas­sion­ate, com­pelling... and we like cakes. It’s a per­fect fit

Broad­caster on why Chan­nel 4 should move to Scot­land

The Sunday Post (Newcastle) - - OPINION - by STU­ART COS­GROve CHAIR­MAN OF G4C4 – THE GLAS­GOW BID

The bid to bring Chan­nel 4 to Glas­gow is bold and per­sua­sive. It is a great op­por­tu­nity for Scot­land and one we should seize.

As the chair­man of the team, I lead an in­dus­try-wide group of pro­fes­sion­als and city lead­ers who want Glas­gow to win yet an­other bid.

We have gained po­lit­i­cal sup­port across the spec­trum from the First Min­is­ter to all main­stream po­lit­i­cal par­ties.

Cru­cially, Ed­in­burgh and Dundee, both great cre­ative cities in their own right, have also backed Glas­gow.

So what’s at stake? Chan­nel 4 has an­nounced a new stage in its evo­lu­tion called 4 All The UK. The ob­jec­tive is to move to a multi-site op­er­at­ing model, open­ing three new hubs in the re­gions, home to 300 jobs.

One hub will be a new na­tional head­quar­ters to par­al­lel its ex­ist­ing Lon­don base. The other two will have a valu­able com­mis­sion­ing pres­ence work­ing with tal­ent and pro­duc­tion com­pa­nies.

We will have stiff com­pe­ti­tion from other UK cities but there is a big prize to be won and I am con­fi­dent we can do well.

Chan­nel 4 is a pub­lisher-broad­caster. Un­like the BBC and ITV, it does not make its own pro­grammes so re­lies on ideas from in­de­pen­dent pro­duc­tion com­pa­nies. By de­vel­op­ing this model, Chan­nel 4 broke the mould in Bri­tish TV and pi­o­neered a com­mis­sion­ing sys­tem fa­mil­iar in mag­a­zine pub­lish­ing.

Glas­gow al­ready con­trib­utes to that sys­tem and is home to the big­gest com­mu­nity of in­de­pen­dent pro­duc­ers out­side Lon­don.

The city has more than 100 pro­duc­tion and fa­cil­i­ties com­pa­nies: Raise The Roof and IWC Me­dia are two of the big­gest sup­pli­ers of life­style shows to Chan­nel 4; Firecrest – an in­die that Chan­nel 4 has sup­ported through its in­no­va­tive Growth Fund – is one of its key cur­rent af­fairs sup­pli­ers, and the re­cent psy­cho­log­i­cal drama Kiss Me First used vir­tual-re­al­ity de­sign from the Glas­gow stu­dio, Axis An­i­ma­tion. With in­creased op­por­tu­nity there will be more to come.

Scot­land’s broad­cast­ing sec­tor is grow­ing. Pa­cific Quay is home to BBC Scot­land and its new chan­nel, STV has its HQ in Glas­gow and broad­casts across the UK via dig­i­tal and the web. The Gaelic lan­guage chan­nel BBC Alba is here too.

Sky Broad cast­ing’ s im­por­tant cus­tomer con­tact sub­scrip­tion cen­tre is based in Liv­ingston and Chan­nel 4 has had of­fices in Glas­gow since 1998 and has a ded­i­cated news bureau in the city. Rock­star North, mak­ers of Grand Theft Auto, also have a de­vel­op­ment of­fice in cen­tral Scot­land.

Scot­land is eco­nom­i­cally im­por­tant too. It is one of Chan­nel 4’s most valu­able ad­ver­tis­ing sec­tors. Why is that? A lit­tle known fac­tor called “jour­ney-to-work time”.

In towns like Perth, where I grew up, or For­far, peo­ple watch more tele­vi­sion. Many peo­ple work lo­cally or have shorter com­mutes than in the south-east of Eng­land, where com­mut­ing can take hours.

In many Scot­tish towns you can leave work at 5pm and be avail­able to view Chan­nel 4 a half hour later. Most peo­ple in Lon­don do not set­tle down un­til 8pm.

This small but sig­nif­i­cant re­al­ity means Scot­land is one of Chan­nel 4’s strong­est ar­eas, and that has a knock-on value to ad­ver­tis­ing rev­enues.

Our bid will be cre­ative and dif­fer­ent. It will an­swer fa­mil­iar ques­tions and pose new so­lu­tions.

One spe­cific area en­shrined in Chan­nel 4’ sr em it is Glas­gow’s new di­ver­sity.

Since 1999, Glas­gow has been an Asy­lum Dis­per­sal City at­tract­ing new Scots from war­zones and famine ar­eas. The city now has asiz able com­mu­nity of Kurds, Iraqis, North Africans and Sri Lankans. The first gen­er­a­tion of asy­lum­seek­ers ar­rived in 1999 as chil­dren. They are now young adults raised on Chan­nel 4.

Tele­vi­sion has been slow to re­flect some of these de­mo­graphic changes and telling the story of the new Glas­gow will be a pow­er­ful ad­van­tage to our bid.

The new-look Great Bri­tish Bake Off line-up af­ter Chan­nel 4 took the show from the BBC

Axis An­i­ma­tion’s Kiss Me First

The Chan­nel 4 logo

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.