The Sunday Post (Newcastle) - - WHAT’S NEW -

If you’ve watched telly, walked down a high street or flicked through a fash­ion mag­a­zine re­cently, you may have no­ticed there’s been a ma­jor in­crease in the amount of fra­grance ads, many of them in­volv­ing beau­ti­ful A-list ac­tresses.

So now’s a good time to shop for a new scent. We’ve got the lat­est ol­fac­tory of­fer­ings to sniff out the com­pe­ti­tion and de­cide which pre­mium perfumes are worth splash­ing out on.

Dior Joy Eau de Par­fum, £75 for 50ml, The Per­fume Shop

Jen­nifer Lawrence, who fronts the Joy cam­paign, says the scent is “cit­rusy, flow­ery.” We agree. The man­darin and berg­amot notes make this bright and zesty, so much so, some might find it too sum­mery.

Jo by Jo Loves, £70 for 50ml

An­other sunny, cit­rus-based fra­grance, the first epony­mous of­fer­ing from Jo Malone is in­spired by hol­i­days in Por­tu­gal. Grape­fruit is the star, along­side bit­ter or­ange and lime, so we pre­dict that fans of the fruity Jo Loves clas­sic Pomelo will be hooked in no time.

Dolce & Gab­bana The Only One Eau de Par­fum, £63 for 50ml, John Lewis

The Only One con­tains notes of cof­fee, and while not ob­vi­ous, the over­all ef­fect is warm and rich like an Amer­i­cano. Com­bined with vi­o­let, iris and vanilla, this per­fume smells, in a word, ex­pen­sive.

Givenchy L’In­ter­dit Eau de Par­fum, £69 for 50ml, Boots

If you have a pen­chant for fra­grances that are warm and en­velop­ing, Givenchy L’In­ter­dit will likely ap­peal. It pairs heady white flo­rals with woody notes, with am­ber round­ing out the mix.

Paco Ra­banne Pure XS For Her Eau de Par­fum, £80 for 80ml, The Per­fume Shop

Ylang-ylang is the cen­tral in­gre­di­ent, with hints of pop­corn and vanilla, giv­ing it a gour­mand qual­ity. Make a bee­line for this beauty.

Jo Malone Lon­don Honey­suckle & Da­vana Cologne, £94 for 100ml

The sweet­ness of honey­suckle and rose are at the heart, while moss notes add earth­i­ness. This is Jo Malone at it’s ec­cen­tric best.

Cartier Carat Eau de Par­fum, £67.50 for 50ml, John Lewis

De­scribed as an ol­fac­tory rain­bow, Carat is in­spired by the way di­a­monds re­fract light and is made up of seven flower scents. From red tulip to pur­ple vi­o­let.

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