The Secret World Of Ice Cream

Channel 4, today, 8pm

Jo Brand takes time out from presenting Bake Off’s Extra Slice to tell the nostalgic story of how we fell in love with ice cream, in an episode that peeks behind the curtain of our favourite frozen treats.

The heavyweights of the industry reveal the battles fought to dominate our freezers, from the earliest innovations of Wall’s 100 years ago and Lyons Maid in 1925, to the sophistication of Mars frozen bars and the introduction of high-end luxury from American brands Haagen-Dazs and Ben & Jerry’s.