ismash plans grab on newly vacant stores
A CHAIN that repairs cracked screens on iphones plans to swoop on vacant stores left by recent high street retailer closures as it continues to expand.
ismash, which offers same-day screen repairs across 26 cities in the UK, will open 70 new shops by the end of 2020. Julian Shovlin, chief executive, who formed the chain shortly after leaving university, said: “It is sad, but people need to adapt and offer something different than just products.
“They need to offer an experience or service. Mobile networks are seeing this and investing in service and after-sales, giving them a reason to come back.”
Screen repairs are a controversial venture, once confined to the back rooms of corner shops. Apple and Samsung have tried to curb the industry, voiding customers’ warranties if they seek repairs from third parties.
An iphone repair at ismash costs on average 40pc less than at Apple. Cut prices coupled with prominent locations on the high street, train stations and major shopping centres, have pushed up sales from £7.5m to £11.5m in 2017. Turnover of £19.2m is forecast in 2018.