Piero To­mas­soni on col­lect­ing the work of young artists

The Sunday Telegraph - Sunday - - Craft & Collecting - artvi­sor.com

What is the spe­cial ap­peal of col­lect­ing work by young artists?

The op­por­tu­nity to own some­thing at the fore­front of cur­rent artis­tic prac­tice, to buy mas­ter­pieces be­fore they be­come ex­pen­sive, to fol­low an artist’s ca­reer as it de­vel­ops, and the ful­fil­ment that comes with help­ing an artist at the ear­li­est stage of their ca­reer.

Use­ful pub­li­ca­tions or web­sites?

Be­ing the first on­line art ad­vi­sory plat­form with a tai­lored ap­proach and a fo­cus on selected in­ter­na­tional emerg­ing artists, Artvi­sor is ideally placed to help peo­ple dis­cover work by up-and­com­ing artists. Mag­a­zines such as Arte­viste are use­ful, as are the web­sites of mu­se­ums such MoMA and Tate.

How does one spot a star of the fu­ture?

De­vel­op­ing your taste and your eye through vis­its to mu­se­ums and gal­leries will help greatly when you start look­ing for emerg­ing tal­ent. Speak­ing to cu­ra­tors and other artists is another en­gag­ing way to dis­cover new tal­ent, as well as read­ing good-qual­ity art mag­a­zines.

Can you give some idea of the range of prices?

Gen­er­ally works range be­tween £2,000 and £10,000 for emerg­ing artists who have grad­u­ated from a well-re­garded art school. At this level the pro­duc­tion cost con­trib­utes – a large-for­mat pho­to­graph or sculp­ture might be more ex­pen­sive than a paint­ing by an artist of sim­i­lar stand­ing.

Start­ing out, should would-be col­lec­tors go to col­lege shows, spe­cial­ist deal­ers – or take their chances on­line?

Col­lege shows of­fer a great way to build re­la­tion­ships with artists early on, but buy­ing at these shows can be risky as many grad­u­ates may not con­tinue with their art ca­reer af­ter leav­ing school. Go­ing to gal­leries of good re­pute is the nat­u­ral start­ing point; how­ever, deal­ers and gal­leries are bi­ased to­wards their ex­ist­ing stock, there­fore one should al­ways try to visit more than one gallery to have a wider per­cep­tion of the emerg­ing scene. The on­line world of­fers a larger choice, but ap­proach with care: of­ten there is no qual­ity con­trol over what is avail­able, so use plat­forms and ser­vices that make a rig­or­ous se­lec­tion.

Do you have a per­sonal favourite young artist?

I’ve worked with so many great young artists; it would be un­fair to choose just one!

Piero To­mas­soni is co­founder of Artvi­sor, a pri­vate on­line art ad­vi­sory ser­vice that of­fers ac­cess to art­works by emerg­ing and es­tab­lished in­ter­na­tional artists.

Fox Hill Road – Ho­tel Regina (2016), by Is­raeli artist Guy Yanai

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