The Sunday Telegraph - Sunday - - Cover Story -


Katie Jones (right, with the Tele­graph’s Jes­sica Sal­ter) opens the door wear­ing a gin­ger­bread­man jumper and pom­pom ear­rings. “I love Christ­mas,” she says, “as you can see. My mantra is: more is more.” Her east Lon­don home is packed full of her – and her an­i­ma­tor hus­band’s – cre­ations: from the wool macramé plant hold­ers she made for her wed­ding, to cro­cheted baubles and pom-pom snow­men peep­ing from plant pots.

She started craft­ing as a child. “I made things with my mum and granny and would cus­tomise ev­ery­thing I wore,” she says. Af­ter study­ing fash­ion knitwear at Cen­tral St Martins, Jones founded her sus­tain­able fash­ion brand, hand­mak­ing ev­ery­thing in the UK and sell­ing in stores such as Sel­fridges. But she al­ways crafted on the side, mak­ing “knick-knacks” in front of the tele­vi­sion. Now, she teaches craft work­shops: “I find in­creas­ingly that adults want some­thing to do with their hands that’s not just swip­ing at their phones. I call craft­ing ‘med­i­ta­tion for the rest­less’.”

She runs a se­ries of Christ­mas work­shops, teach­ing oth­ers how to make the dec­o­ra­tions she made as a child. She also de­signs for cor­po­rate clients: she is busy mak­ing 2,000 pom-poms that will make up 40 wreaths for the fra­grance com­pany Miller Har­ris.

As I leave, Jones ad­mits she has a house­mate who is rather more min­i­mal­ist in his tastes. “He wasn’t brought up in Eng­land, so I’ve told him that it’s just tra­di­tion in the UK that we have dec­o­ra­tions up from No­vem­ber,” she says with a smile. “Don’t tell him.”

For de­tails on work­shops, and for free pat­terns, visit

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