Free sushi for Instagram’s finest diners
A NEW restaurant in Italy will allow customers to dine free – if they can show that they have legions of followers on social media.
Brothers Matteo and Tommaso Pittarello hope the initiative will raise publicity for their new sushi restaurant in Milan, while not costing them an arm and a leg. The concept is simple. Customers walk into their restaurant, called This Is Not A Sushi Bar, order a plate of food and then post a picture of the meal and restaurant on Instagram.
On the basis of how many followers they have, the next dish – and possibly more after that – will be free.
Anyone with 1,000 to 5,000 followers gets a free plate of sushi or sashimi. For clients with 5,000 to 10,000 followers, there will be two plates gratis.
With up to 50,000 followers, you can count on four free dishes, while eight plates will be free for those with up to 100,000 followers.
The lucky few with more than 100,000 followers will be able to eat as much food as they like without charge.
“A pop-up restaurant in London came up with a similar idea a couple of years ago, but it only lasted a few weeks,” Matteo Pittarello told The Sunday Telegraph. “We intend to be the first restaurant in the world to offer this on a permanent basis.”