Free sushi for In­sta­gram’s finest din­ers

The Sunday Telegraph - - World news - By Nick Squires in Rome

A NEW restau­rant in Italy will al­low cus­tomers to dine free – if they can show that they have le­gions of fol­low­ers on so­cial me­dia.

Broth­ers Mat­teo and Tom­maso Pittarello hope the ini­tia­tive will raise pub­lic­ity for their new sushi restau­rant in Mi­lan, while not cost­ing them an arm and a leg. The con­cept is sim­ple. Cus­tomers walk into their restau­rant, called This Is Not A Sushi Bar, or­der a plate of food and then post a pic­ture of the meal and restau­rant on In­sta­gram.

On the ba­sis of how many fol­low­ers they have, the next dish – and pos­si­bly more af­ter that – will be free.

Any­one with 1,000 to 5,000 fol­low­ers gets a free plate of sushi or sashimi. For clients with 5,000 to 10,000 fol­low­ers, there will be two plates gratis.

With up to 50,000 fol­low­ers, you can count on four free dishes, while eight plates will be free for those with up to 100,000 fol­low­ers.

The lucky few with more than 100,000 fol­low­ers will be able to eat as much food as they like without charge.

“A pop-up restau­rant in Lon­don came up with a sim­i­lar idea a cou­ple of years ago, but it only lasted a few weeks,” Mat­teo Pittarello told The Sun­day Tele­graph. “We in­tend to be the first restau­rant in the world to of­fer this on a per­ma­nent ba­sis.”

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