Data safety rules fail­ing to quell spam, say web users

The Sunday Telegraph - - News - By Han­nah Boland

NEW data pro­tec­tion rules have failed to give peo­ple more con­trol over how many junk emails they re­ceive, a study has found.

One in five Bri­tish in­ter­net users told Nesta, a re­search char­ity, that they had re­ceived more spam since the Gen­eral Data Pro­tec­tion Reg­u­la­tion (GDPR) was in­tro­duced across Europe in May.

Ac­cord­ing to the re­port, 60per cent thought they had no more con­trol over how many junk emails they re­ceived.

Of the 2,000 peo­ple sur­veyed, about 22per cent said amount of spam had in­creased since the rules came into force, and only 7per cent said they re­ceived no mar­ket­ing emails. Peo­ple aged 16-24 age were most likely to say they had lost con­trol of their in-boxes, while over-55s tended to re­port no change.

The GDPR law was in­tro­duced as a set of stan­dards for how com­pa­nies could gather and use the data of EU cit­i­zens, re­quir­ing or­gan­i­sa­tions to re­veal what in­for­ma­tion they were hold-

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