So, dan­gling a car­rot re­ally does get peo­ple mov­ing

The Sunday Telegraph - - Features - Ld d d are on n

Psy­cho­log­i­cal re­search is de­voted to plumb­ing the com­plex­ity of the hu­man brain. Lit­er­a­ture and phi­los­o­phy is ded­i­cated to un­rav­el­ling its mys­ter­ies.

But could the truth of what makes Bri­tish hu­mans tick be quite a bit sim­pler? Last week saw stam­pedes at the low-cost su­per­mar­ket chain Aldi by Christ­mas shop­pers des­per­ate to get their hands on the stuffed car­rot toy they’d seen in the shop’s Christ­mas ad­vert. You can wal­low in pro­fun­dity and com­plex­ity all you like but, mean­while, masses of Bri­tons are fix­ated on one thing and one thing only: tak­ing home a Kevin the Car­rot soft toy, £3.99 for the small ver­sion and £19.99 for the larger one. Both sold out in sec­onds on­line – hence the scram­ble.

Cus­tomers told of their tri­als on so­cial me­dia. These were not the ex­is­ten­tial grap­plings of the most ad­vanced an­i­mal on earth. There was con­ster­na­tion at hav­ing been asleep when Kevin sold out. One Tweeter, Sarah Stack­house, con­tacted Aldi plain­tively won­der­ing if there were any more Kevins avail­able. “I spent an hour on your web­site last night and al­though I man­aged to get #KevintheCar­rot in my on­line bas­ket four times your web­site kept crash­ing & I couldn’t pay for him, that made me & #KevintheCar­rot very sad,” she wrote, while an­other told of how at 4am the car­rots had been sold out on­line, with fresh stock still to be up­loaded. When she checked again, all had been lost.

Those who braved the cold to stand in queues seemed to fare bet­ter. One proud par­ent gloated: “When your 1 mis­sion be­fore work was to get Kevin the car­rot swag! Mis­sion ac­com­plished.”

There is some­thing heart­en­ing about the de­light t taken by our na­tion’s adults in procur­ing not a work­able Brexit deal or an­swers to man’s bat­tle with mor­tal­ity, but “Kevin the car­rot swag”. At the least, it shows we care e about our chil­dren. Sort of.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.