Korean family responsible for catchy Baby Shark video have netted £96m fortune

IT IS one of the most-watched videos of all time, clocking up almost four billion views on YouTube since it surfaced three years ago.

With catchy lyrics and effortless dance moves, the Baby Shark song has taken the internet by storm and become the (intrinsically repetitive) soundtrack to many parents’ lives.

Now it has been revealed the Korean family behind the track is sitting on a multimillion-pound fortune.

Kim Min-seok, 38, co-founded entertainment company SmartStudy Co in 2010, and its educational offshoot,

Pinkfong, released Baby Shark in 2016.

His father runs Samsung Publishing Co, and family stakes in these two firms put their combined wealth at around £96million, according to Bloomberg.

Pinkfong has more than 25 million subscribers on its YouTube channel and regularly posts singalongs.

The Baby Shark video features a young boy and girl singing about a family of sharks while clapping their arms as if they are jaws. It swept social media in 2017 as people posted videos of themselves performing the routine under the hashtag #babysharkchallenge.

Last year it made it to number 37 in the UK charts, alongside hits by music titans such as Ariana Grande.

It was even sung by Lebanese protesters to soothe a toddler during noisy clashes in Beirut last week. A mother had unwittingly driven into a demonstration and asked the activists to shop shouting as her young son was asleep in the front passenger seat.