Netflix trials automatic subtitles to help literacy

NETFLIX has experimented with turning subtitles on automatically for children’s shows in a bid to boost literacy among youngsters.

Last year, the viewing platform ran a pilot in some “key regions”. It is one of a handful of streaming giants that has been persuaded of the benefits of same-language subtitles for improving children’s reading skills and learning. Amazon Prime has also created a dedicated notice on its children’s page reminding parents about the option of turning subtitles on.

Henry Warren, a tech entrepreneur, and his business partner Oli Barrett have spent the past two years trying to convince broadcasters of the important role subtitles can play in helping children learn. “Recent studies have shown that when children watch TV with subtitles on, it dramatically improves their literacy,” Mr Warren said.

Tomorrow, Mr Warren and Mr Barrett will launch their Turn On The Subtitles campaign, aimed at raising awareness about the positive effects on children’s education. Their campaign is backed by the National Literacy Trust, as well as celebrities including Stephen Fry, Lenny Henry and Sanjeev Bhaskar.