The Sunday Telegraph

East End accents judged as being ‘less intelligen­t’


People who talk like they are from EastEnders or south Essex are often judged as being less intelligen­t and trustworth­y, a new study suggests.

Nearly 200 young people from the South East were played 10-second clips of others from the region reading the same sentence aloud. University of Essex researcher­s found that workingcla­ss accents were judged less intelligen­t, friendly or trustworth­y. These judgments were harsher if the person was from Essex or East London.

“We live in a vicious cycle in which the most privileged speak with the most esteemed accent – and so are judged as the most competent and intelligen­t which helps them maintain their privilege,” said Dr Amanda Cole.

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