The dog that launched a million records is now a dying breed as Nipper’s heirs lose their appeal
THE HMV dog is on the brink of extinction after suffering a 97 per cent collapse in annual puppy births, official figures show.
Nipper, whose image became universally loved after being featured staring into a large gramophone in a painting called His Master’s Voice, was believed to have been a Smooth Fox Terrier and lived from 1884 to 1895.
The dog became synonymous with the 20th century music industry and is now best known as the logo of HMV.
Named after his habit of nipping at the heels of visitors, Nipper was featured in adverts even after his death. His exposure probably explains the breed’s success in the early 20th century as the Smooth Fox Terrier briefly became Britain’s most popular dog.
Kennel Club registrations peaked in 1926 with 2,840. However, numbers plummeted in the second half of the 20th century. Last year only 90 Smooth Fox Terrier puppies were registered. and the 97 per cent collapse in numbers since 1926 has been the most for a breed in the club’s 150-year history.
But despite its woes, Nipper’s legacy will live on at Crufts this week with 61 Smooth Fox Terriers set to compete for best in show. Bill Lambert, a spokesman for Crufts and the Kennel Club, said: “It is an ancient British breed and – due to the low numbers being born – is considered vulnerable. The breed has a wonderful character with an expressive face and friendly character, but we recognise that the public is more easily influenced by the dogs that they commonly see on social media.
“Fox Terriers tend to be fearless and smart, but they are also affectionate and can make a great fit for many.”
Other breeds experiencing steep decline are the Sealyham Terrier and the Old English Sheepdog, of Dulux fame.
‘Fox Terriers tend to be fearless and smart, but they are also affectionate’