The Superyacht Report

THE PERILS OF BEING A ‘YES-MAN’

- BY MAX STOTT

Saying yes all the time isn’t always the worst thing. There are obvious advantages to seizing life by the horns and jumping head first into every opportunit­y, just as Jim Carrey did in the 2008 hit comedy entitled, you guessed it, Yes Man.

Saying yes can bring about a sense of freedom and independen­ce, it helps you to take control of circumstan­ce, but even Carrey’s character ultimately learns that over-positive thinking isn’t always the best idea. Although it may appear to work for a short period of time, the yes man typically ultimately loses sincerity, trust and substance. The Merriam Webster dictionary defines a yes-man as a person who endorses and supports without criticism; therefore, one could say that there are a few yes-men in the superyacht industry.

Just look at the recent boom in the market. As this entire report has outlined, we are in the middle of a feeding frenzy and, if anything, the market is forecasted to start overheatin­g. But to what extent is that down to stakeholde­rs bowing down to the wishes of clients and owners and letting them dictate the market landscape? Two big diesel engines? Yes. Three swimming pools? Yes. A stewardess/masseuse is it, boss, nudge nudge wink wink? Yes. Every time a superyacht stakeholde­r says yes to a morally dubious client the industry as a whole falls a step further behind the rest of the world and the next generation of owners.

The automotive industry used to be full of very stubborn yes-men. In the late 1960s, there were some stakeholde­rs in the automotive industry who were absolutely hell-bent on making sure that external forces, especially the government, didn’t get involved in their innovative designs with sharp interior edges and no seat belts. Even when Ralph Nader, a political activist and car-crash survivor, decided to take on the industry for its inadequate safety measures, General Motors allegedly hired prostitute­s to follow him around and ruin his reputation. Despite their best efforts, the automotive industry eventually lost their court case to Nader and it wasn’t long before regulation and industry standards changed the face of the industry forever.

The lesson to be learned here is that the automotive industry became so invested in autonomy and the needs of the clients, it lost sight of what was important and ended up just fighting for its own selfish desires. The superyacht industry is heading in the same direction; if it keeps building environmen­tally destructiv­e, unsafe vessels that act as breeding grounds for morally corrupt activity, it will only be a matter of time before external forces start making the decisions for us.

The hand-to-mouth nature of business in the superyacht world means that it’s hard not to be a yes-man. But then again, when you look at the current order books and how far they stretch into the future, it’s also hard to not be sceptical about the supposed ‘decision-makers’ in the industry.

Is it worth sacrificin­g quantity for quality and saying no to clients who request features and products that harm the future perception of the industry? While this report provides a glowing in-depth perception of the current and future state of the market, one would be foolish not to consider the dark clouds on the horizon. MS

Order books at shipyards may be full to the brim, but this could be at the expense of allowing clients and owners to adversely affect the market landscape, says Max Stott.

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