Sadiq Khan un­veils East Bank in Strat­ford

The am­bi­tious £1bil­lion East Bank de­vel­op­ment has been re­branded and re­sized un­der ex­ter­nal pres­sure

The Wharf - - Wharf - Laura En­field

Those who have spent the past few years try­ing to twist their tongue around Olympi­copo­lis have been let off the hook. The Queen El­iz­a­beth Olympic Park cul­tural hub, an­nounced by Boris John­son in 2013 and un­veiled in 2016, has been re­designed and re­branded as East Bank.

Not only pared back in name, the new £1.1bil­lion vi­sion, launched by Mayor Of Lon­don Sadiq Khan last week, fea­tures a re­duc­tion in height.

Pro­pos­als for the Strat­ford site show smaller tow­ers and a di­min­ish­ing of the Vic­to­ria And Al­bert Mu­seum out­post, which has been in­spired by fash­ion de­signer Ba­len­ci­aga and in­cludes a new part­ner­ship with the Smith­so­nian In­sti­tu­tion.

The scale was trimmed af­ter the re­al­i­sa­tion pro­tected views of St Paul’s from Rich­mond Park might be threat­ened.

V&A di­rec­tor Tris­tram Hunt said the site would “rev­o­lu­tionise” how its col­lec­tions were ac­cessed, cre­ate a new mu­seum and open up op­por­tu­ni­ties for col­lab­o­ra­tion.

“We’re de­lighted to have the Mayor Of Lon­don be­hind us and to see the project gath­er­ing pace,” he said.

A Sadler’s Wells dance the­atre, a new home for the Lon­don Col­lege Of Fash­ion and a site for Univer­sity Col­lege Lon­don, named UCL East, re­main part of the plans.

They have been joined by a new base for the BBC Sym­phony Orches­tra And Cho­rus and BBC Singers, which will in­clude state-ofthe-art record­ing fa­cil­i­ties.

The BBC also plans to bring the Proms to the area, with both per­for­mances and op­por­tu­ni­ties for young peo­ple from east Lon­don to par­tic­i­pate in choirs and en­sem­bles.

O’Don­nell + Tuomey is over­see­ing the V&A and Sadler’s Wells build­ings, while Al­lies & Mor­ri­son is car­ry­ing out the de­tailed de­sign work on the BBC and Lon­don Col­lege Of Fash­ion.

The gov­ern­ment will in­vest £151mil­lion in the scheme, while the Mayor will con­trib­ute £385mil­lion.

Mr Khan said at least 50% of the 600 new homes across the re­main­ing de­vel­op­ment sites on the Park – Strat­ford Wa­ter­front, Pud­ding Mill and Rick Roberts Way – would be af­ford­able.

He said: “Great cities are de­fined by their am­bi­tion as much as their achieve­ments – East Bank is the most am­bi­tious new project of its kind for decades.

“I have made cul­ture, in­no­va­tion and growth a top pri­or­ity and as Lon­don’s cen­tre of grav­ity ex­tends east, I’m de­lighted that we’re plac­ing cul­ture and ed­u­ca­tion at the heart of this de­vel­op­ment and the Olympic legacy.

“My vi­sion for East Bank is one where ev­ery­one, re­gard­less of their back­ground, can ac­cess world-class cul­ture and ed­u­ca­tion on their doorstep.

“East Bank is a fan­tas­tic col­lab­o­ra­tion of in­ter-dis­ci­plinary work and world-class in­sti­tu­tions that will drive for­ward growth and in­spire more young Lon­don­ers to take up cre­ative ca­reers, trans­form­ing the com­mu­ni­ties of east Lon­don.”

The scheme is ex­pected to cre­ate 1,500 jobs, £1.5bn of eco­nomic ben­e­fit and bring more than 10,000 stu­dents to the site.

It will build on the area’s ex­ist­ing cre­ative cre­den­tials, which in­clude the artis­tic com­mu­nity in Hack­ney Wick, East Lon­don Dance, The­atre Royal Strat­ford East and Stu­dio Wayne McGre­gor.

Deputy Mayor for cul­ture and cre­ative in­dus­tries Jus­tine Si­mons OBE said: “East Bank rep­re­sents the most sig­nif­i­cant sin­gle in­vest­ment in Lon­don’s cul­ture since the legacy of the 1851 Great Ex­hi­bi­tion, and will shape the cul­tural life of the city for the 21st cen­tury and be­yond.”

UAL’s Lon­don Col­lege of Fash­ion is lead­ing on the de­vel­op­ment of a Fash­ion Dis­trict, a hub for fash­ion in­no­va­tion in east Lon­don, which will launch in the au­tumn, and part­ners have also been work­ing with lo­cal schools to de­velop a strat­egy to raise aware­ness, as­pi­ra­tion and at­tain­ment amongst young east Lon­don­ers.

East Bank part­ners will also host Open Doors: Vote 100 at Here East on July 22, a day of free en­ter­tain­ment for the lo­cal com­mu­nity.

A pub­lic con­sul­ta­tion on the mas­ter­plan is now open ahead of a plan­ning ap­pli­ca­tion be­ing sub­mit­ted to­wards the end of 2018. Go to strat­ford­wa­ter­front. com­mon­ for more in­for­ma­tion

The Mayor of Lon­don Sadiq Khan un­veils East Bank in Strat­ford at the Queen El­iz­a­beth Olympic Park, along with CGI and mod­els of the pro­posed scheme

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