Save money on food with an app to mop up the leftovers
A Swedish startup is giving food retailers the opportunity to avoid waste by offering unsold products to customers at half price, via an app. Florence Derrick sets out to live off the service for a week
In the UK, more than 100,000 tonnes of edible food goes to waste every year. That’s 250 million meals in the bin. Swedish startup Karma is on a mission to not only save surplus grub but offer a savvy, business-minded solution to restaurateurs, too.
Having launched in Stockholm and migrated to London in February, the app allows Londoners to buy high-quality food at a 50% discount from more than 400 local restaurants and other food retailers.
Consumers use the app to search for or receive push notifications for surplus food throughout the day – cafes and restaurants generally sell food they have not shifted towards the end of their breakfast, lunch or dinner service – then reserve it, pay via the app and collect within a set time.
And according to Head of UK Grocery Steffie Clement, it’s not just consumers (and landfill sites) that benefit from the concept.
“The thing with Karma is you’re targeting new customers,” she says. “People who haven’t yet come through the door. And you’re guaranteeing a sale from them.