Pub drinks up for Poppy Ap­peal

The Wokingham Paper - - NEWS -

BEER lovers in Wokingham can raise money for the Berk­shire Poppy Ap­peal and en­joy a spe­cial drink at the same time.

The Wind­sor & Eton Brew­ery has launched a Guards­man Best Bit­ter to mark the cen­te­nary of the First World War ar­mistice.

It is on sale at The Crispin in Den­mark Street and is prov­ing to be very pop­u­lar.

The brew­ery is also hop­ing to raise £1,918 to­wards this year’s Poppy Ap­peal through a Just­Giv­ing Page called GUARDSMANREMEMBER

A spe­cial pump clip for GUARDS­MAN Bit­ter re­places the fa­mil­iar red coated Guards­men with five sil­hou­et­ted soldiers walk­ing across a First World War sky­line while be­hind them stand five pop­pies, each with a dif­fer­ent coloured cen­tre to match the plume colours of the five reg­i­ments.

The brew­ery are also hand la­belling 500 bot­tles of spe­cially la­belled GUARDS­MAN and will be sell­ing spe­cial coast­ers through their brew­ery shop with prof­its go­ing to help achieve the tar­get.

Angie and Aid Evans who run The Crispin said cus­tomers were en­joy­ing the new beer.

“It is a tra­di­tional best bit­ter,” ex­plained Angie.

“I have or­dered three ex­tra bar­rels as cus­tomer re­ally like it. We will be sell­ing it right up un­til Re­mem­brance Sun­day.”

Bob Mor­ri­son, Co-Founder and Mar­ket­ing Di­rec­tor, said: “As a gar­ri­son town, we have close links with the dif­fer­ent Guards reg­i­ments sta­tioned here, and as of­fi­cial brew­ery spon­sor of the Berk­shire

Poppy Ap­peal we wanted to re­mem­ber the sac­ri­fices made by the Guards on this im­por­tant an­niver­sary.

“The war af­fected all ar­eas of the armed forces and the Guards were no ex­cep­tion, los­ing 14,900 killed and many, many more wounded phys­i­cally or men­tally.

“The Poppy Ap­peal is about re­mem­ber­ing but it’s also about pro­vid­ing sup­port to past and present mil­i­tary per­son­nel, their fam­i­lies and loved ones.”

Co-Founder Will Calvert ex­plained the ini­tia­tive was “a real team ef­fort.”

“We have been de­lighted with the sup­port we have re­ceived from our sup­pli­ers.

“Ev­ery­one has been happy to help such a good cause. Berk­shire La­bels, just down the M4 from us, are pro­duc­ing the spe­cially printed la­bels, our pump clip man­u­fac­turer Lea­wood have do­nated 150 spe­cial coast­ers and

Katz Ltd have very gen­er­ously sup­plied 10,000 fund rais­ing beer mats free of charge.”

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