Can a set of irons be worth £ 2,400?

PXG has launched four new sets, coming in at £400 a club. We got fitted to see what the fuss is about

PXG has come a long way, quickly. News first broke in 2015 that billionaire Bob Parsons, who made his fortune setting up web giant Godaddy.com, was building a golf club business, and many brushed off the idea as having little or no future. But three years down the road the PXG brand is flourishing.

An elite line- up of tour staff has been recruited ( Zach Johnson, Pat Perez, Ryan Moore, Billy Horschel and Lydia Ko to name a few), sales are on an upwards trajectory, staff numbers have risen from 12 in 2015 to 170 today and PXG is carving out a hardcore following among the most serious (and wealthiest) golfers on the planet.

Right from the start, Parsons said: “It’s a tall task creating clubs better than the best, but it’s our commitment”. He promised they’d never launch new products just for the sake of it, adding: “PXG never releases new clubs that aren’t notably better than what we currently offer.”

So after three years of development in PXG’S Phoenix R&D labs, the covers have just been pulled off the brand new 0311 Gen 2 irons, and we were among the first golfers in Europe to put them through their paces.

What’s changed for 2018

The original PXG 0311 irons built, lit and stoked the fire under hollow-body irons ( Taylormade, Ping and Titleist have all followed suit), so it’s no surprise all four new models have hollow bodies. PXG said the original 0311s had the world’s thinnest iron faces; its functional area is now 15% bigger, while a new faster polymer inside the head bounces back 20% quicker, preserving more ball speed on misshits. To improve durability there’s also a new 8620 body (the original was S25C), which is more resistant to dings and marking – important when prices start from £400 an iron.