A LAUNCH WORTH WATCH­ING

Today's Golfer (UK) - - FIRST TEE -

Un­til re­cently, I never un­der­stood the point of pre-tour­na­ment press con­fer­ences and pub­lic­ity stunts. It al­ways seems an ex­cuse to mas­sage the egos of spon­sors, plus the play­ers never seem that both­ered any­way.

How­ever, I was pleas­antly sur­prised and in­trigued to see the likes of Rory, Francesco Moli­nari and Justin Rose face off against DJ and Brooks Koepka in a Europe v Amer­ica bad­minton match be­fore the WGC-HSBC Champions. The lo­ca­tion looked spec­tac­u­lar and my old school friend who lives in Shang­hai said the pic­tures were plas­tered all over the press. If tak­ing part in one of China’s most pop­u­lar sports is what it takes to boost the ap­peal of golf, maybe next year they should con­sider play­ing a golf hole us­ing a bad­minton racket in­stead of clubs. ARNOLD GIL­BERT, CAM­BRIDGE

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