TOUR PRO EXPERIENCE
There was a special opportunity for 72 golfers at the Warrington facility in February. For four days we had Taylormade’s Tour Truck parked outside the building and golfers coming in for a fitting for the new Stealth driver also got the chance of a tour of the truck where Tiger, Rory & Co tweak their equipment when they’re in Europe. There will be more opportunities like this available, so here is a taste of what you can expect…
THE CUSTOMER Tristan Aspinall Home club: Carden Park. Handicap: 18
“I’d played golf as a junior, but gave up for 30 years before getting back into it in the past year. My driver wasn’t really working for me so my mate, who is a pro, mentioned the Taylormade day at Scottsdale. I’ve been buying a lot of gear already from Scottsdale since I got back into it, so I knew it would be good. The technology they have, the fitting process and the data available to them is incredible - the knowledge of the fitter and the range of shafts is mind-blowing and reassures me I’m getting the best club for my game. So, for example, I got an extra stiff shaft from my usual stiff in the new Stealth driver, but would never have otherwise thought of doing that. And the numbers look good! I was hitting it 290 yards, when I was 260 before! I was consistent as well, and could really tell a difference from the shafts. Can’t wait to get on the course! The Tour Truck experience just topped the day off. It was amazing to get on the truck, where all the pros are during tournaments. Kid-in-a-sweet-shop stuff. Your eyes are popping out your head at so much variety with all the heads and the shafts. Just a brilliant day all round.”
THE EXPERT Dan Morris Taylormade Experiential Manager
“It’s a Disney World experience for golfers, to be able to be fitted for an exceptional product, come on the truck while it is being built and then take it away that same day. I will get asked a lot of questions about Tiger and also who is the most difficult pro to service, but also about the trends in the products because they’ve gone through that same service with their own equipment. Tristan picked up a lot of yardage and was asking a bit about why that might have been. He was just desperate to get it on the course and play with his new toy. The performance improvements are usually at a bigger level for amateurs compared to the tour players, where we are 1mph extra speed or dialling in launch and spin parameters, but if you get a golfer who has never been fitted before, using a brand-new product, they can get 25 or 30 extra yards. The Stealth is the talk of the town with the red carbon face! It looks great, but the performance has to back it up and every time it’s been on a monitor it just lights up in terms of numbers. Custom-fitting has just come on leaps and bounds for the general public. Seven years ago we’d have had a handful of shafts; now there’s an array of them to dial it in for your game.”