BREWER’S BRANDS

TOPGOLF

Famous for its high-tech driving ranges, where customers can compete with each other thanks to launch monitors in every bay on games and app-enabled tech. Callaway first invested in the chain in 2006 and owned a 14 percent interest in the company when it agreed to acquire the rest of it in late 2020 in a $2.5bn deal. It now has 71 locations in the USA, plus five outside the US. The latest Topgolf site is set to open in Glasgow next month.

CALLAWAY

Founded in 1992, Callaway has brought us some of the most iconic clubs, including the Big Bertha driver and 2-Ball putters. They’re now a major player in balls, with a $50m investment in its factory to improve the Chrome Soft line, yielding significant growth in market share.

TRAVIS MATHEW

Created 15 years ago by two Californian golf pros who were frustrated by the style of clothing available to them, Brewer bought the company in 2017 for $125m – and set about turning it into a global apparel powerhouse, utilising Callaway’s retail network and tour presence. Jon Rahm wears the clothing and footwear, and it launched its first ladies’ range in the spring.

OGIO

Brewer spent £75.5m for bag brand OGIO in 2017, his first ‘lifestyle’ acquisition. OGIO specialises in bags. Any bags. Golf bags, travel bags, backpacks… if you want to carry something, anything, OGIO probably has a product for you.

JACK WOLFSKIN

Even though the outdoor clothing brand isn’t well-known in North America, it gives Brewer a foothold in other markets, notably Europe and China. “The outdoor apparel market is in the billions, considerably bigger than the golf market,” he says. “We can have a very niche position in the category. We don’t need to dominate the category to make money.”