Porsche teams up with TAG Heuer

Iconic timepiece brand joins strategic partnership with sports car maker

Porsche has announced what it says is an exciting new partnership with the Swiss luxury watchmaker, TAG Heuer. The tie-up will see the two iconic brands work together on motorsports sponsorship and the development of new products for enthusiasts.

“The strong friendship of our brand with TAG Heuer exists since decades ago and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities.”

After a long history of working together, where highlights include the championship-winning Tagturbo Formula One engine prepared for Mclaren by Porsche, the new partnership begins with the immediate release of the TAG Heuer Carrera Porsche Chronograph, which features subtle design hallmarks from modern Porsche.