TRAVELLING THE GREAT WEST WAY

• 270 Investing Great West Way Ambassadors signed up.

• 26 Investing Destination Ambassadors.

• Four Title Ambassadors – Bristol Airport, Canal & River Trust, Great Western Railway, National Trust.

• 82 Great West Way Official Tour Operators producing new programmes.

• 450 bookable new products.

• 80 new themed consumer and trade itineraries.

• 1800 tourism businesses along the route engaged with.

• 900-plus one-to-one meetings with travel trade.

• 300 million press coverage reach and 5.25 million social.

• 200 businesses using the Great West Way branding.

• Five industry awards won.