Towpath Talk

Aquavista announces Castle Marinas rebrand

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THE former Castle Marinas have been rebranded as Aquavista following their acquisitio­n in December by the Midlands-based marina operator.

Influenced by insight gathered over recent months, the company is creating a ‘best of both’ approach retaining those elements that made Castle an exciting acquisitio­n, combined with Aquavista’s platform and wider benefits.

The rebrand will see an enhanced offer delivered to existing and new Aquavista customers across all 29 of the marinas, including the opportunit­y for free pre-bookable stopovers at any of the network marinas.

Aquavista chief executive officer Steve de Polo said: “We are delighted to fully integrate the 11 Castle Marinas into the Aquavista group. This move brings together all 29 marinas into an unparallel­ed network offering excellent customer service.

“As one of the UK’s leading residentia­l and leisure mooring providers, Aquavista’s purpose is to deliver a great waterside experience whether our customers live, visit or work at our marinas. The Aquavista brand represents our belief that life is better by the water and our commitment to help customers ‘discover the life’. We have spent some very productive months getting to know the Castle business, the teams and the customers. The rebrand will allow us to focus on creating a more united company with the knowledge that customers’ experience­s at their marinas are central to their enjoyment of waterside life.

“The integrated brand will enable Aquavista to provide additional structure and support for our local marina teams to help them deliver an even better waterside experience.”

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